If you’ve spent any time in the online corporate world, “SEO” is a term that often comes up in conversation. Webmasters, marketing teams and hosting providers routinely stress the importance of incorporating a good SEO plan into your website, but few novice website owners actually understand that importance – or even what it all means. So what is SEO and why is it so important for your website?

Search Engine Optimization (SEO) is a technique that involve strategically placed words and key phrases that most succinctly describe your website, within your website. Search engines use programs called crawlers that creep your site and index all the pages and information, based on those keywords and their relevancy. When people perform searches based on those keywords and phrases, the sites that have the highest index rating (best SEO strategy) are returned within the first few crucial results. Internet users want information fast, without having to click an endless array of links to get it. So having your site ranked on the first page of search results is imperative for good traffic…