There are many key elements that go into making successful marketing and ad campaigns, which place your website in the top percentage of Internet search engine results. The higher the placement in the search results, the higher the likelihood that searchers are going to click on your link. Of the various key elements, the three most important aspects in creating a high traffic website are Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Marketing (SEM).
Search Engine Optimization (SEO) is a method of improving the visibility of a website within search engines by optimizing the website’s natural algorithms that search engine crawlers use when indexing websites to their servers. Some methods of implementing SEO on a website are by posting relevant content with keywords, making source code changes & using meta tags for easy indexing within the search engines. Creating backlinks from other sites is another way that SEO is implemented.
Search Engine Marketing (SEM) is the process of incorporating strategically placed pay-per-click ad campaigns, banner ads and various other other forms of relevant advertising into a website’s layout. The advertising works in tandem with the website’s content and search terms entered by Internet users to by directing relevant traffic to a website related to their search query.
Social Media Optimization (SMO) involves utilizing social media platforms, such as Facebook and Twitter, to advertise and garner interest in a website. This may be achieved any number of ways – from posting buttons for people to recommend the site to their own social media followers to becoming an active member of the social media platform and interacting with the masses.
While any one of these three key aspects can be an invaluable marketing tool for your website, combining all three of them can ensure your website’s infallible success. All of these key elements combine to bring your website to the forefront of the millions of Internet searches performed each day, helping you reach not only your target audience, but to tap into markets that may not have been available to you before.
These are the important search factors that SearchRight can offer and deliver to you and your business. Unlike any other SEO Companies, we do not set static prices to our services because we believe everyone’s requirements are different. Please contact us for your inquiries and we will assess your situation, your requirements and goals then we will provide you with your proposal.