Client
Australian Radio Towers – http://www.australianradiotowers.com

Objective
To increase traffic by improving search engine placement and increasing company visibility

Solution
Formulated a research-based strategy based on finding relevant keywords, improving site structure, link building and monitoring the strength of competitors keyword campaigns

Key Results

1. Organic traffic to Australian Radio Towers’ website increased by 70%
2.  Online visibility increased by about 80% by having more keywords ranked
3. Sales leads have also increased dramatically by about 50% as a result of more inbound traffic
4. More jobs have been created within Australian Radio Towers to accommodate the influx of orders
5. PageRank have increased to PR3

Download the complete Case Study in PDF
 

Heard of Google Plus? If you’re still a bit puzzled about it, then read on. Google Plus is the newest Social Networking Site that has been launched by Google and they introduced it not as product but a project.  Its platform is similar to Facebook, however, it doesn’t intend to replace Facebook’s fame as it is only created as a means to ease the communication to circle of friends and close relatives. Facebook is indeed unbeatable and it cannot be put into question, however, Google Plus offers a much more exciting features and tweaks that can benefit the webmasters and those who have online businesses.

Google Plus can be seen as a hybrid of LinkedIn as well as Facebook. It balances both professionalism and privacy, which can be very helpful for people wanting to connect to several buddies, but are very particular on controlling confidential information and activities. This is a perfect networking site for high profile users but can be very complicated to use for average users, especially those who are used to Facebook and Twitter.

Google Plus Features

• Stream –It’s like what we usually see on Facebook Newsfeed. When logging in, you will be directed to Streams where the recent activities of your friends and interests will be shown. Users can also see the activities happening in real time under the box of “happening Now”.

• Circles – Unlike the common “add as friend” and put them in your single Friend’s list on Facebook, Google Plus tweaked it and made categories under the name “Circles”. They can be titled like circle of “Classmates”, “Workmates”, BFFs and this allows you to control what you share. For example, users can share a certain picture in a certain Circle of friends.

• Sparks – allows you to receive relevant updates from the Sparks Newsfeed based on your own interest.

• Hangout Feature – Another interesting feature Google Plus has is the Hangouts. It utilizes the video chat which allows buddies to meet face to face and drop a message by video calls. Up to 10 buddies can meet face to face in a hangout. Users will just click the “hangouts” tab. Google plus is the first social networking site that has used this feature.

Webmasters and SEOs can take much advantage from Google Plus, as it effectively brings up one’s website in a faster rate. But keep in mind that it also has drawbacks when it comes to aiming the Top SERP (Search Engine Page rank) on a consistent basis. When joining Google Plus, one can share more about their website and gain traffic, be included in the top stream, and get more and more people visit your website. It effectively raises the Page rank; however, it doesn’t stay there for long. Many web owners will manipulate this platform and pay for bunch of clickers to give thumbs up for their website in Google Plus.  Overall, it’s a great SEO technique though, despite its slight drawback, it is considered to be the best SEO technique one can use, especially that today people are into social networking sites.

If you’ve spent any time in the online corporate world, “SEO” is a term that often comes up in conversation. Webmasters, marketing teams and hosting providers routinely stress the importance of incorporating a good SEO plan into your website, but few novice website owners actually understand that importance – or even what it all means. So what is SEO and why is it so important for your website?

Search Engine Optimization (SEO) is a technique that involve strategically placed words and key phrases that most succinctly describe your website, within your website. Search engines use programs called crawlers that creep your site and index all the pages and information, based on those keywords and their relevancy. When people perform searches based on those keywords and phrases, the sites that have the highest index rating (best SEO strategy) are returned within the first few crucial results. Internet users want information fast, without having to click an endless array of links to get it. So having your site ranked on the first page of search results is imperative for good traffic…

The search engines use special algorithms to index the pages accordingly. From time to time these algorithms are changed by the search engines, which means your SEO tactics must change as well, to keep up with the competition. You need to have an experienced SEO person in charge of your website’s SEO campaign to keep up with those changes. Simply building a website and hoping for traffic is not enough and will never be effective in drawing traffic. Including a comprehensive SEO campaign in your business’ marketing budget is not only a good investment, it’s a critical one.

The benefits of SEO for your website are numerous. A few of the more attractive ones include:

1. High ROI (Return on Investment) – A solid SEO campaign can bring the highest return on your initial investment than any other online marketing tactic.
2. Residual Benefits – Unlike paid advertising where your “face time” runs out when your money does, search engine placement lasts in the long term, thereby stretching your marketing dollar even further –  and it doesn’t cost you any more than the initial investment.
3. Increased Visibility and Brand Awareness – The higher your site ranks in the search engines, the more people will visit it. Higher placements ensures high exposure for your site, due to the arrival of new and diverse traffic.
4. Increased Sales – Obviously, with more traffic coming in, the greater the chance you have of converting those visitors to paying customers.

What makes a comprehensive SEO campaign the most cost effective method of online marketing is that you’re paying your SEO expert to tailor a plan that’s, essentially, going to run and finance itself. Unlike Search Engine Marketing (SEM), which combines SEO with Pay Per Click (PPC) programs that have to be paid out on a regular and continuous basis in order to work, an effective SEO campaign continues to do what your paid your SEO team for it to do long after your initial investment was made. There are no surprises, no hidden costs or fees. Once in place, the SEO campaign only has to be tweaked when the search engine algorithms are. What’s more, some type of monitoring service is included in most SEO campaigns that will gauge your website’s placement over time and tweak it accordingly, which ensures you get the most for every marketing dollar you spend.

If you’ve noticed a sudden drop in traffic to your site or are simply wondering how to get more, an effective SEO campaign is the first (and perhaps, the most important) you should take on your marketing journey. Let the experts at SearchRight show you what one of our customized SEO packages can do for your website.

I know, its a bit confusing at start since its a new search concept released in public but it’s just a matter of time till everyone get used to it, but it will take a lot of time. If you live in the US or UK, its available there now, try it and have fun searching!

Have you used Google wave? Do you think Google pull the plug too early and never given it more chance ?